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Airtel plans to Launch Mobile Phone against JioPhone

India’s Biggest telecom company Airtel has announced on 28th July to launching its own VoLTE services in March Next year. This news has come with in a week of Jio phone announcement. Market experts see this as a result of the tough competition provided by the Jio since its launch last year in September. Till now, Reliance Jio was the only network which was providing the VoLTE services in the country. Airtel will become the 2nd network to provide the VoLTE services. We are expecting to see a price war getting more hotter with this announcement. As Airtel will launch VoLTE services, will it be launching its own mobile phone as well. We will let you know about this below.

Will Airtel launch Its own phone?

As per the Market reports, Airtel will not make its own phone. In fact, Airtel will tie up with phone manufacturers to provide them low cost 4G phones. Companies like Lava, Micromax and Karbonn are the front runners for this but some new companies registered under “Make in India” campaign can also be an underdog winner in providing a low cost 4G smart phone. As per the Airtel resources, an extensive market research has been done on the number of features [like screen resolution, touch screen, camers] that can be brought down in a mobile phone to lower its cost. If the rumors are to be believed Airtel will launch its Bundled handset at a price of RS 1295. We are not sure if this price would be refundable or not but as per reports, this price would be less than the Reliance jio phone.

Airtel Phone category

According to the Marketing reports, Airtel will divide its Mobile phones in 2 categories.


Basic phone category phones will be available at a price starting from RS 1295 and will have basic smart phone features only. This phone is expected to be a non-touch screen phone and the camera is supposed to be of low standard. The screen size is expected to be 2.4 inches with a resolution of 240 x 320. It is supposed to have a 4GB internal memory with 512 MB RAM with a battery of 2600MAH.This phone will also be available with a dual sim option but the cost of dual Sim phone would be RS 1795. In the Dual Sim phone, primary 4G Sim slot would be locked for Airtel only while the secondary sim would be unlocked and can work on 2G for any network.

Advance Phone category will be more expensive as compared to the Normal Phone category. The reason for the price difference is that the phones would have number of features. This phone would be available at a starting price of RS 2499. This phone is supposed to have a touch screen of 4 inches and a better screen screen resolution. Internal memory is expected to be 4GB but will have a dedicated sim slot for the memory card. The RAM is supposed to be 1GB to provide better multitasking functionality.The Battery of this smart phone is expected to be 3000MAH. This phone will also be available with an option of Dual Sim but at a higher price of RS 2799.

According to the Airtel managing director, Airtel is in talks with the Handset manufacturers and will launch their “cheapest smartphone” soon. On asking him about the reliance Jio phone he said that telecom networks had worked with phone manufacture previously also when they were challenged by the then Reliance Infocomm’s cheaper mobile phones. As per the Market research, 60 % of the Indian Rural population is the target of Airtel and they want to do a mass distribution of their smartphone in these rural parts

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